Clik here to view.
‘Loyalize’ Customers by Remembering Their Needs
Want increased customer loyalty? Try crafting different treatments for different customers, one customer at a time, based not so much on the customer’s value to you, but on what the customer needs from...
View ArticleClik here to view.
Are Ignorant Customers Your Best Customers?
Businesses like to say their best customers are educated ones. But that doesn’t necessarily apply to the timeshare industry. After you hear Mike Seldin’s story, you might be forgiven for thinking that...
View ArticleClik here to view.
Are You Working “In” or “On” Your Career?
The book, “The E Myth,” played a significant role in helping me understand a vital skill to succeeding in business ownership. I never intended to start my own company. It happened because I saw a big...
View ArticleClik here to view.
The Big Hole in Big Data
Much has been made about the future of the Internet, of Customer relations, and of business interactions with customers. In fact at every conference I speak at, I hear discussion about ‘Big Data’ and...
View ArticleClik here to view.
TWENTY QUESTIONS YOU WILL BE ASKED BY VENTURE CAPITALISTS
Most likely you've played the game 20 questions. This game shares some common traits with a venture capital interview. So, in order to help you prepare, outlined below are 20 questions that venture...
View Article